About
I teach what I run.
Somewhere in the last two years, AI stopped being a tool I use and became the way my businesses run. My guesthouse answers its own guests. My meeting notes write themselves. Contracts get read before money moves. The change was big enough that keeping it to myself started to feel wasteful — and that's where this practice comes from. I take the systems that run my companies and rebuild them inside yours.
The systems are mine; the rigor is trained. I studied at a top-tier business school, then spent years solving Fortune 500 problems at a global consulting firm (MBB) — a dozen industries, real estate to semiconductors — with stops at a private equity fund and a unicorn's expansion into Japan. I did well there; well enough that a hundred consultants in my class elected me to represent them. Whatever hard problem your industry has, odds are I've sat across from a version of it.
But I didn't stay an advisor, because advice has a known ending: a handshake, a deck, a team that leaves. I moved inside — helped an infra startup raise its Series C and rebuilt its revenue engine from within. Then I built my own: a licensed guesthouse in Seoul, a hotel SaaS I co-founded. Everything I teach survives my own P&L first.
So when I sit down with your team, it isn't theory and it isn't a demo. It's the same systems, rebuilt for your work. If you're curious what that looks like in your company — three lines is enough.
What I run.
Not side projects — guests, payrolls, and P&Ls I answer for.
01
SaaS
AI revenue management for hotels.
Co-founder. Direct booking, dynamic pricing, and P&L in one subscription. First property under management.
02
Hospitality
A licensed guesthouse in Seoul.
Hosting international travelers — and using the operation as a live lab for everything the SaaS builds.
03
AI Coaching
CEOs who run on Claude Code.
Hands-on coaching that turns non-technical executives into daily AI operators. Tailored to each company.
Now
Last updated: July 2026
01
Building a hotel SaaS
AI revenue management SaaS for independent hotels. We took on our first property under management in July and are preparing for institutional funding.
02
Coaching CEOs on Claude Code
Company-tailored sessions across payments, cosmetics, furniture design, and marketing. Every engagement runs on the client's real work.
03
Running a guesthouse in Seoul
A licensed urban guesthouse for international travelers — and a live testbed for the tooling I build.
04
Writing
Turning what I learn from all of the above into essays and playbooks. New pieces land on Insights first.