Insights
Field notes from real engagements.
Case studies and lessons from companies putting AI to work — names withheld, details real.
Firing the Ad Agency
A marketing agency owner cut her ad-operations vendor after two months of AI-assisted reports outperformed it. Then came the hard part: closing all four steps of the work — and moving her own review instincts into the system.
The 8 a.m. Briefing
A cosmetics manufacturer's marketing team was checking competitor rankings by eye, every day. We built three pipelines that fill themselves — and turned six hundred customer reviews into ad copy along the way.
Six Weeks to a Brand
A young furniture designer had six weeks before flying back to school abroad. We wrote his brand into a document, attacked it with an AI critic, and let a panel of four virtual consumers decide when the first post was ready.
Pricing That Moves Itself
Room pricing at a hotel used to be several people's full-time job: price every date, every morning, then meet to reconcile. Here's how that judgment got written down, taught to a machine, and set loose — carefully.
The Contract Review That Paid for Itself
A CEO was days from wiring roughly $150K on an English-language contract nobody had really read. Thirty minutes of even, machine attention found what was missing — and changed the structure of the deal.